In 2013, there were only 150,000 visitors to coworking spaces globally, compared to 2017, where the number grew to 1,180,000! Freelancers, self-employed entrepreneurs and even simple office workers choose to come to coworking spaces because there they are more productive, have better concentration and complete much more tasks than at their usual working spots. And we have scientific evidence to prove that this phenomenon is NOT inspired by the media or pop culture, it’s actually a surge in popularity.
White Noise Boosts Your Creativity
In 2012 the scientists found out that the ambient noise of 70 dB positively impacts creativity and productivity. The 70 dB level is considered to be moderate and can be compared with the noise of shower or working dishwasher. This fact explains why you manage to focus and come up with new ideas better in coworking spaces where background sounds consist of humming coffee machines, quiet small talk and keyboard typing etc.
According to more recent research by a Japanese scientist, the meaningless noises don’t make people annoyed and don’t break your concentration unlike work-related conversations, or music that forces you to shift your focus. This gives us a clue on why even office employees who have similar conditions at their regular workplaces prefer operating in a coworking space.
“Audience” Influences Your Performance
For over a century the concept of audience effect has been studied by different scientists. People were put in groups and asked to compete in various activities. The results, when compared to individual performance, showed that participating in some sort of competition or being watched, actually boosted the achievements. This effect partially accounts for the progress you make when you spend time in a coworking space – you unconsciously perceive other visitors as your competitors and try to outperform them.
Mental Activity Is Contagious
A 2016 study revealed that staying with a person, who is in the process of carrying out a complicated task, enhances the effort exertion. It implies that when you work in the space where a designer is developing a new concept or copywriter is constructing an ad, you pick up the “work hard” mood and invest a great deal of your efforts to get your own job done.
Coworking spaces have become common not because it is trendy to post Instagram pictures of yourself with a laptop in a place with a loft design interior. On the contrary, there are many scientific explanations proving that the atmosphere increases your performance and productivity because you are stimulated by the audience and unconscious competition to attain better results and make more progress.